Beyond the rim of the starlight,
my love is wandering in star flight.
I know he’ll find
In star clustered reaches
Love, strange love
A starwoman teaches.
I know his journey ends never
His Star Trek will go on forever
But tell him while
He wanders his starry sea,
Remember,
Remember me.
In his article Faster Horses in the Age of Co-creation, JP Rangaswami writes, “We need to focus on making things that the customer wants to buy, rather than trying to get customers to pay for things they neither want nor need.” He writes this in rebuttal to the famous, perhaps apocryphal, quote of Henry Ford:
If I’d asked people what they wanted, they’d have said ‘faster horses’.
Mr Rangaswami even goes on to say that if the customer wants ‘faster horses’ you give them faster horses in a variety of types. Continue reading »
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